We've had the Naked Chef - now meet the Naked Shopkeepers. The residents of Steeple Ashton, who own and operate the local Village Shop, have hit upon a raunchy idea for raising funds.
Inspired by the famous Calendar Girls, the Women's Institute members who posed nude for a calendar to raise money for charity, the residents have produced a calendar of their own - packed with racy snaps of some of the people involved in running the Wiltshire grocery store, which, after a year in business, is raking in sales of over £10,000 a month.
One resident involved in the naughty venture, who preferred to remain anonymous to protect his modesty, said: "There's been a fair amount of interest already from customers. One rang up from Taunton to be put on the list for when the calendar comes out, so we hope it will prove to be a nice little earner for the shop, which is community-owned and operated."
Ooh, the bare-faced cheek of it!