Bill Godfrey of Lightwater, a grower of herbaceous perennials and chairman of NFU’s south east Horticulture Board, has won £20,000 funding from the South East England Development Agency to pay for the initiative.
The eight-month-long project has been drawn up with researcher TNS.
Godfrey said: “Everybody in our sector is aware of the
competition we face from imported stock. This, along with the poor trading results over the past couple of seasons, led me to believe that we ought to try to fight back by promoting our own products. The project will also explore the potential for a country-of-origin logo on home-grown garden plants.”