Cake specialist Elisabeth the Chef is exterminating the boundaries of cake design with a Dalek-shaped variety complete with sound chip.
Manufactured under licence from BBC Worldwide, the cake uses the Doctor Who brand and imagery to tie in with a new series of the TV programme starting during Easter weekend.
Already in Sainsbury, the cake, which retails at £7.99, emits the classic "exterminate" phrase when the sound chip is activated. Other listings are scheduled from the end of May.
Marketing manager Lesley Loveday said: "We know boys love gadgets and they love Doctor Who."
She said the company was also planning a celebration (rsp: £6.99) and a gift line (rsp: £3.49) with a World Cup theme.