Hall's leads fresh sausages Scottish consumers prefer Scottish sausages says Grampian Country Foods which has seen sales of its Hall's fresh sausages climb since the brand's relaunch last year. The company claims the Hall's brand now leads Scotland's fresh sausage sector with 19% share. Marketing manager Suzanne George says this has been achieved through a £400,000 investment in repackaging, TV advertising and instore promotions which saw sales rise by over 20% during promotional periods. Its current campaign includes TV advertising, GMTV weather sponsorship and radio, plus point of purchase support. The company is also putting more support behind its bacon range. George says: "Although still in limited distribution, Hall's bacon is the only real quality Scottish brand in this sector." {{SUPPLEMENTS }}