The Grocer is to take part in the Sial d’Or competition, which celebrates innovative product launches from around the world and takes place in Paris next week.

The William Reed title will be among 30 trade magazines from around the world to present and judge innovations across nine food and drink categories.

Launches from the UK will be entered into the competition by The Grocer, to appear in the new products showcase at the Sial exhibition in Paris in October.

Judges will select winners in each of nine product categories, with the results to be announced next week.

The overall Sial d’Or winner will be announced at the exhibition, which starts on 17 October.