Well, Anthea Turner has a lot to answer for. The blaze of publicity around the September launch of Cadbury's Snowflake was much more successful than the manufacturer anticipated. A sampling campaign targeting 800,000 16 to 24 year old females, and poster advertising (as well as PR via OK! magazine) created massive demand for the white chocolate version of Flake ­ the first brand extension in Flake's 80 year history. Demand has already exhausted supply. Cadbury plans to put it back on sale in 2001 "with enough stock to meet demand". {{MARKETING }}