Top chocolate brands by retail sales (£000) All outlets grocery and impulse 52 w/e 52 w/e % chg Oct '99 8 Oct '00 1 (1) Nestlé Kit Kat* 172,635 189,567 9.8 2 (3) Cadbury's Dairy Milk** 169,369 189,163 11.7 3 (2) Mars 125,584 129,792 3.4 4 (5) Maltesers 89,324 93,477 4.7 5 (4) Twix 88,300 91,716 3.9 6 (7) Mars Celebrations 76,510 81,595 6.6 7 (8) Mars Snickers 73,009 73,535 0.7 8 (6) Cadburys Roses 82,179 71,979 -12.4 9 (9) Nestlé Aero 63,974 68,277 6.7 10 (10) Nestlé Quality Street 61,654 56,173 -8.9 11 (11) Mars Galaxy 57,569 55,673 -3.3 12 (14) Cadbury's Crunchie 40,986 44,556 8.7 13 (17) Cadbury's Creme Egg 38,565 43,907 13.9 14 (-) Cadbury's Wispa*** 41,584 42,997 3.4 15 (12) Mars Bounty 43,209 41,594 -3.7 16 (-) Ferrero Rocher 32,958 36,173 9.8 17 (16) Cadbury's Milk Tray 39,258 35,622 -9.3 18 (13) Cadbury's Caramel 41,634 34,778 -16.5 19 (-) Cadbury's Miniature Heroes 2,910 34,722 ++ 20 (19) Nestlé Smarties 34,325 34,325 0.0 Total chocolate market 2,698,652 2,706,273 0.3 * includes Kit Kat standard (2-finger and 4-finger) and Kit Kat Chunky ** includes standard Dairy Milk, Fruit & Nut, Wholenut *** includes standard Wispa, Wispa Bite, Wispa Gold, Wispaccino, Wispa Mint Source: Information Resources {{MARKETING }}