Similarly, Asda’s John Wyatt “does exactly what he says he will do on the day he said he would”. Another manufacturer said of
Morrisons’ Mike Lewis: “He might not promise the world, but what he does mention is actioned.”
Common courtesy is an admired trait in the Co-op’s Jenny Clarke. Rather than barking out orders, Clarke prefers two-way communication. As one says: “You can negotiate with her. When she does tweak a plan, she communicates why and you can comment.”
Simon Lewis from Sainsbury received the most nominations for his clarity of communication and support of innovation.
Waitrose’s Nicki Baggott was also praised for her willingness to consider innovative products. One manufacturer added: “She is always looking at ways to challenge the category.”