Lacors didn't consult the industry sufficiently before publishing its guidelines

The detailed descriptions of ingredients requested by Lacors are confusing to consumers

If meat were cooked as specified under the definition of 'roast' it would be burnt

Attempts to keep sandwiches moist and tasty would be harmed if sandwich makers had to stop putting any water in their meat

The new guidance asks for 'Use by' instead of 'Use by end of' - a more precise term

Elements of the guidance do not conform to current legislation

The guidelines go further than rules for other packaged foods or fresh meat on display in supermarkets