A new tv ad for Tabasco will be aired on Sky and terrestial channels during the half time break of the FA Cup Final. The commercial was first aired in the States in January during the Superbowl and is described as the follow up to the brand's famous Mosquito campaign. Now UK distributor G Costa wants to replicate it with the new Comet campaign. Tim Barlow, md of Costa, said the storyline was that someone in heaven is eating pizza with Tabasco on it but spilling drops of the pepper sauce which become comets. Persuading consumers to put Tabasco on their pizza has formed part of Costa's strategy in the UK. It recently put sachets of the sauce in packs of Sainsbury pizzas. {{P&P }}

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