David Cameron’s retail tsar Mary Portas may soon have a vested interest in saving the high street as she plans to launch her own range of branded goods.
The Queen of Shops has registered seven trademarks covering thousands of goods and services including toiletries, clothing, jewellery and electronics.
“We thought it was due diligence to protect her names,” Peter Cross Portas’ partner at communications agency Yellow Door told The Grocer.
She has registered ‘Mary Portas’ and ‘Mary Portas Queen of Shops’ and two Mary logos as well as ‘Armery’.
Items under the registration include whips and leather goods, mobile phones and foot deodorant. “It’s a really broad scope,” said Gary Townley, business outreach manager at the Intellectual Property Office.
Her appointment, revealed by The Grocer in May, caused some controversy with critics claiming she was opposed to big retailers. She looked to allay these fears last week by meeting Tesco UK chief executive Richard Brasher.