The marmalade market is indeed in decline by 4.4%, but the situation is already looking up - a year ago the decline was 7%. This is a result of Premier Foods, with our Hartley's and Rose's brands, and other manufacturers adding zest into the category to tempt younger consumers.
More needs to be done, of course. Premier is committed to spearheading marmalade growth through its leading brand portfolio in the future.
But as the huge media coverage showed, marmalade still holds a very strong place in the hearts and minds of the consumer and is part of the British fabric.