Consumer appetite for more exotic cuisines, especially within the newer categories such as Mexican, was one of the significant trends in 2006. We are confident that, as consumers are given more access to tasty, healthy and easy-to-prepare world cuisines, this trend will go from strength to strength.

With continual investment and commitment to improving and developing its portfolio, Uncle Ben's will capitalise on consumer demands and continue to drive growth in non-Italian categories.

Another key movement is demand for simple, honest labelling, and consumers are becoming increasingly health-conscious and label-literate. All Uncle Ben's and Dolmio products are free from artificial colours, flavourings and preservatives, but we are working to improve the nutritional balance of recipes without compromising on taste. We will be ensuring all products have easy-to-read labelling to make it simple for consumers to understand the nutritional value of ingredients, as honesty and integrity become even more important.