Sir; I agree with your Opinion column last week about the Arctic Monkeys finding success through alternative channels such as the internet.
Similarly, our brand Mrs Crimble’s continues to shine outside the major multiples, with sales up 35% year-on-year.
That’s because we are going for a consumer-led approach, with the BBC Good Food Show and county shows in the summer proving rich areas for spreading the word that you can have great-tasting cakes and biscuits that are wheat, dairy and, in some cases, egg-free.
We will also be exhibiting at Food & Drink Expo later this month where we’ll be launching our Mrs Crimble’s fruit smoothie with soya.
Your leader also made sense to me because back in the mid-1980s I was plugging away with my indie band - I had a single of the week in Sounds, a good write-up in the NME and the record was played by both John Peel and Janice Long. If only the internet had been around then!