Barr Soft Drinks is rolling out a bolder new look for its flagship brand Irn-Bru.In particular the new look Diet version will give more prominence to the white part of the label so it is easier for consumers to differentiate between the Diet and standard versions. The makeover will apply to all sizes, including 250ml and 500ml bottles, cans and 2 litre bottles. A TV and poster campaign has recently backed the brand. Further marketing support is planned for the summer. Sales of Irn-Bru in the multiples grew 9.4% to £32.7m in the year to January 28 2001 [Information Resources]. {{MARKETING - P&P }}