Kitchen Range Foods is moving its frozen mini-dipping donuts into fruity territory for the first time with the launch of Jaffa and Jammy varieties.
The donuts, the first in its range not to be co-branded with Cadbury, are sold in packs of 10 for sharing. The Jaffa variety includes half chocolate-covered donuts and a pot of zingy jaffa orange sauce while the Jammy donuts are plain and are accompanied by a sweet jam dipping sauce. Both have an rsp of £1.29.
The products are designed to encourage consumers back to the donut category.