Organised by Seafish, the week will begin on Friday October 4 with a high profile celebrity launch unveiling brand new research on UK seafood buying habits, as well as revealing new information chronicling and promoting lesser-known seafood species currently available to UK consumers. This will be followed by eight days of intense consumer-focused activity organised by all sectors of the seafood industry. A full schedule of region-wide activity will be available from the beginning of July on the Seafood Week web site: {{MEAT }}