Thresher Group has joined the Association of Convenience Stores as it shifts its position in the retail market towards an offering that is more convenience-led.
David Rae, chief executive of the ACS, said the move would enable the association to exert greater influence on licensing issues. “Alcohol is one of the pillars of convenience retailing and continues as a key category in the modern convenience store. We are therefore delighted to have Thresher Group on board as members.”
Thresher head of security Sue Dixon said: “The sterling work the ACS public affairs team has done in recent months on the new Licensing Bill was a key factor in our decision to become a member.”
The retailer has also confirmed plans to transform 200 of its Wine Rack or Bottoms Up stores into upmarket off-licences, complementing its cut-price format, The Local, and Thresher mid-range outlets.
Thresher Group said its upmarket offer was intended to attract aspirational consumers who wanted quality. It was not intended to be elitist and would try to avoid pricing wine above the £20 mark.