First Quench is targeting students by opening Thresher outlets on university campuses. The chain has clinched a deal with the NUS to sell booze on a trial basis from sites at Leeds University, Queen Mary College, London University, and Reading University. The Leeds site is a standalone Thresher shop, but the other two are dedicated sections in campus supermarkets. The company is considering rolling out the concept to other campuses from January. The initiative forms part of stage three of its turnaround strategy. It has also unveiled five of a proposed 30 new-look Threshers in East Anglia. The modernised outlets are aiming at convenience and impulse shoppers with down-to-earth making wine easy' PoS wine tasting notes and wines categorised by price. There will also be an area dedicated to customers' top 10 wine brands. Other features include more Easy2Carry packs for beers and wines and more chiller cabinets for impulse purchasers. Sales and marketing director Kevin Styles said he aimed to roll out aspects of the new format to 2,000 other outlets after a three-month trial, with 1,100 new-look Thresher shops in place from March next year. {{NEWS }}