Thresher has extended its own label range of spirits with a PPS brand to take on rival drinks suppliers.

The off-licence chain has introduced Imperial Ice at £1.29 for a 275ml bottle and £3.19 for a larger 70cl serving.

The company said the low price of the drink would help buck the trend in the PPS market where it claims bigger, well-known brands are reaching a plateau. It hopes the launch will confirm Thresher’s commitment to developing innovative products and delivering better margins.