The Threshers fascia is to be kept alive after Select Service Partners bought the rights to keep the name above its Threshers stores in railway stations.
The Threshers brand name was acquired from the administrators of Threshers' parent company First Quench Retailing by SEP Properties, which planned to launch it as an online off-licence.
However, SSP has struck a deal with SEP to continue to use the Threshers name.
It had been expected that Threshers branded stores would cease to exist and that any off licences trading under the name would have to take down the fascia.
"It has been a big challenge to change our supply chain after Threshers went into administration but our Threshers stores are still trading," said Heather Cooper, SSP's head of marketing development.
"It's a brand that people recognise as they walk through railway stations and we think it's well worth having."
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