Its Tip Top range is being re-positioned to appeal to both mums and families, with new packaging and new variants to bring the brand up to date.
The new packaging features the cartoon-style character, Timmy Tip Top, to strengthen its brand identity. Eye-catching colours provide greater shelf stand-out, and on-pack serving suggestions will help to widen usage. New to the Tip
Top portfolio is a range of squirty cream. Available in strawberry and original, the squirty cream has an rsp of 99p and a shelf life of nine months. Georgina Morgan, category manager at Nestlé Food Business Unit, said: “TipTop is a trusted family brand with 92% awareness among our target audience. This, combined with its fantastic heritage, means that it’s the perfect brand to be bringing innovation to the category.”
The rebranding and launch of the new squirty cream range is being supported by a £250,000 PR programme, including press campaigns and in-store activities.