The UK's first toffee liqueur is being launched now in an effort to win pre-Christmas listings in the off-trade Dooley's is produced in Germany, named after a Scandinavian toffee and is marketed by United Brands. Marketing director Bernard Bosher said this would offer an alternative to traditional and me-too cream liqueurs. He is hoping for some listings before Christmas in the off-trade but the main drive will be in the new year. He said: "This is not a me-too Baileys. It offers something over and above traditonal cream liqueurs. The launch is backed by tastings and merchandising." It will retail at £11.89. {{DRINKS }}