Toontastic! Publishing is launching Lucky Bag Comic on June 26 ­ the first new comic since the company joined the Lucky Bags empire earlier this year.
Mr Lucky Bags is already established as a novelty confectionery brand.
Toontastic's managing editor James Hill said the comic was the first to offer the combination "of the appeal of a publishing product (comic) and a novelty item (lucky bag). The comic market has never seen anything quite like the Lucky Bag Comic.
He added: "Each issue will comprise of a full-colour bag containing a 32-page comic, at least four toys, sweets, collectables, lollies, special offer inserts and other big surprises."
Lucky Bag Comic will be published every four weeks, with the first issue coming off-sale on July 24.
Cover price is £1.99.

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