Britvic is hoping to score a hit of its own with a £1m promotion tie-up with Top of the Pops.
It is the first time the long-running BBC programme has collaborated with a grocery brand. The Top of the Pops logo is set to appear on pack for eight weeks from Tuesday as part of the new Mix it Up' push.
Appearing on more than 25 million packs, the promotion will allow consumers to create their own CDs.