The food industry is pressing children into an unhealthy diet, according to findings from two separate campaign groups published this week. Sustain, the alliance for better food and farming, says voluntary advertising codes of practice are not stopping fatty, sugary and salty foods being promoted directly to children. It wants legislation put in place to protect parents from pester power. Organic campaigner Lizzie Vann, md of babyfood company Organix, has hit out at children's convenience food which she claims is so high in artificial additives it should carry a health warning. She said: "We want the food industry to develop a responsible view. At the moment foods high in fat, sugar, salt and additives are being targeted at children. And children are being bombarded with adverts on television for unhealthy foods." Organix surveyed additives, colourings, flavourings, preservatives and labelling on a representative sample of 356 non-organic and 47 organic children's foods for its new report, called Carrots or Chemistry. It found an average of five additives in the foods, which included sweets, breakfast cereals and frozen beefburgers. More than a third of foods contained colourings, three quarters contained flavourings and a quarter had preservatives. Labelling was also considered to give low levels of guidance, with well known brands missing details of weight or nutritional contents. {{NEWS }}