organic seriously Organic alcoholic drinks are rapidly moving from a niche proposition and into the mainstream, according to Vintage Roots, one of the sector's key suppliers. Neil Palmer, one of the founders of the business, said a slowdown in Vintage Roots' growth indicated how the rest of the trade was now taking organic seriously. "We have been increasing volumes at 40% a year for the last three years," he said. "This year the growth has slowed, probably because the supermarkets are stocking much bigger ranges. There are many more people in the sector, both supplying the products and selling them." He said organics still only represented 1% of the wine market, although the figure was likely to increase as more producers came on to the market. Quality was also improving, said Palmer, which was reflected by an award Vintage Roots collected this week. Its organic Vin de Pays d'Oc Cuvée Gabriel Merlot 2000 won the Great Value Red Wine of the Year at the International Wine Challenge. It retails at £3.99 in Waitrose. Vintage Roots' wine list this autumn features 350 lines from the Old and New Worlds. It is the biggest list published since the company began trading in 1986 and includes 25 beers and a spirits range. {{DRINKS }}