Experts estimate that fmcg companies are investing between 15-25% of revenues to support their business with retailers, wholesalers and other distributors - with promotions accounting for a major chunk of that expenditure. But it is an area where little, if any, research has been conducted.
To gain a better picture of what is happening, we have teamed up with Billetts to conduct a major - and completely confidential - survey among UK suppliers.
The results will be revealed at a conference on trade investment being organised by The Grocer and being held in London on February 24.
If you would like to take part in our survey - and have not received a form - please call David Bridges of Billetts on 020 7321 4010. To find out about our seminar, call Emma Cuthbertson on 01293 610255.