Tropicana has unveiled its latest TV push, which has been prompted by consumer research suggesting consumers want to know how their food and drink is made. 

The new 30-second ad, which airs for the first time on Monday (18 July), shows the production process from caring for the seedlings through to hand-picking the oranges and squeezing them within 24 hours.

Alongside the ad, Tropicana has developed 16 broadcast idents featuring different juices in the range that will be used as part of its sponsorship of Channel 4 and UKTV food programmes. The TV ad campaign will also be supported by Tropicana’s year-long media partnership with Guardian.co.uk. 

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Focus On Juices & Smoothies (19 March 2011)