Haulage giant Eddie Stobart is hitching a ride into the food and drink arena to launch its own range of snacks.
The Eddie Stobart range of Trucker Bars is rolling out to wholesalers now with each 100g offering carrying an rsp of 89p.
Available in three flavours - Cherry & Sultana, Original and Chocolate Chip - each oat-based bar is manufactured by Bradford-based Harden Fine Foods, distributed by R& G Foods and features the well-known Eddie Stobart brand.
Roy Vincent, MD of R&G Foods, said: “The Eddie Stobart brand is strong and well respected. We are extremely excited about this product. It is a great tasting and filling alternative to chocolate.”