With World Cup fever kicking in, retailers have been warned to keep up with TV Licensing notifications - or face a red card.
Retailers who sell or rent TVs and don& 't submit their sales notifications face prosecution and a fine.
A spokeswoman for TV Licensing said: "With the World Cup imminent, we expect TV retailers to find themselves busier than usual with people buying equipment in time for the first game. However, retailers must keep up with their notifications if they want to avoid prosecution and a large fine."
In 2003 Asda was fined £3,600 plus £1,350 costs by the Brighton Magistrates' Court for failing to notify TV Licensing about TV equipment sales.
TV Licensing is working with a number of supermarket chains and retailers to help ease the notification process. It has helped Tesco to cut 300,000 paper notifications a year by installing a PoS notification system.