UK Food, the recently launched UKTV food dedicated channel, is to be the main sponsor of the 2002 Gramia awards, following its first association with the food industry's premier marketing accolades last year. The Gramia awards, organised by The Grocer, will culminate in this year's awards ceremony on October 3 at the London Hilton in Park Lane. They are the only awards dedicated to the fmcg sector recognising excellence in both trade and consumer advertising. UK Food, launched on November 5, is available in more than six million UK homes, and is already the fourth most watched non-terrestrial channel among ABC1 women during its transmission hours. Advertisers include major food companies such as Kellogg, Sainsbury, Asda, Marks and Spencer and Nescafé. "Our support for the Gramia awards is part of our policy to be a natural part of the UK food and drink industry, and encourage the continuing use of innovative and high quality marketing campaigns," said UKTV chief executive Richard Emery. UK Food is part of the UKTV network, which is a joint venture between BBC Worldwide and Flextech Television, the content division of Telewest Communications. {{NEWS }}