The low-carb diet market is set for a new contender from a start-up called the GoodCarb Company.

The Llanelli-based company has launched two new products that have a naturally low Glycaemic Load (GL).

The newcomers include a Granola breakfast cereal (rsp: £2.80 for 500g) and a range of three Belgian chocolate brownies ( £2.69 for 3x45g).