Unwins is fighting its way through the cut-throat competition in the drinks market with a radical new plan which it unveiled this week. Groundbreaking changes are planned for all the regional off licence chain's 400 outlets and it is testing out new ideas in three concept stores. Chief executive David Wetz said: "We are in a fiercely competitive business which is in decline and we had to decide what we were going to do about it. "If we stay as we are we are not going to be around for long. We are about to embrace the professional segmentation of our whole estate. We will be deciding what should be the product offering in each store to best meet the needs of its customers." There will be five basic formats: stores which sell mostly beer, mostly wine or a combination of beer and wine, and large and small convenience store concepts. To get the best out of its estate it has developed a Perfect Store project in partnership with Guinness UDV, Gallo, Rothmans and Interbrew. Three stores have been revamped in Bracknell, Hemel Hempstead and Denham and will be used as a test bed for new ideas and layouts. {{NEWS }}