First Drinks Brands claims its Noilly Prat French Vermouth is bucking a 30% decline in the Vermouth market. AC Nielsen figures show it is growing 10% in volume in the off trade over the last six months, according to Jeremy Rockett of First Drinks Brands, He said: "Noilly Prat has held its price of £6.19, continuing to provide the trade with better cash turnover and margins." {{DRINKS }}