A long-running dispute between William Reed Publishing, publisher of The Grocer and Convenience Store, and the Irish publisher Frank Madden ended this week when Madden gave an undertaking in court in Dublin that he would cease using the names ‘Grocer’ and ‘Convenience Store’ in connection with his publications.

He also agreed that he would not pass off his business as being in any way associated with William Reed.

William Reed MD Charles Reed warned that the company would not tolerate any infringement of its trademarks or attempts at passing off.

“We have built up a strong and valuable reputation in our company and brand names over many years,” he said, “and will act against any third parties seeking to develop their business by preying on our success. We are determined to protect our rights and will take any action necessary to achieve this.”