Paul Vines has been appointed sales and marketing director at specialist drinks retailer First Quench. He explained: "My first priority is to ensure marketing encompasses all areas of business; from developing a partnership with our suppliers to building brands and growing product sales from our outlets." He has previously led a number of high profile campaigns for large consumer brands including PepsiCo/Britvic, Interbrew UK, Matthew Clark and Bacardi. First Quench chief executive David Williams said: "As Paul comes with such a tremendous breadth of experience, he is perfectly suited for creating and executing new sales and marketing initiatives for our stores." Vines' new role fits into the raft of senior appointments at First Quench this year. They include Steve Headington, retail managing director, and Philip Sellwood, commercial managing director. {{PEOPLE MOVES }}