Icefresh Foods is putting energy and vitamin drinks into the freezer with two new concept ice lollies for own brand sale. It is targeting mothers who want to give kids a health boost after a hard day's school with the new energy and multivitamin formulas. It says the "drinks on a stick" will be distributed to multiples from Icefresh and sold under manufacturer Dedert Ijs' own Dedert brand. Both lolly types are made using a minimum of 20% fruit juice, enriched with vitamins. Energy Ice is available in three flavours, orange, lemon and strawberry.Vitamin Pops come in a choice of fruit flavours. {{P&P }}