Created by: BMP DDB Launched: 1999 There are no cool crystal springs in this ad and no hint of the water's refreshing qualities, just a determined effortto give the brand a personality. The roving reporter presents extensive evidence of eccentricity in the Volvic region, with the inhabitants running riot, protesting undying love and flinging crockery. The inept brass band is a nice touch. {{P&P }}