Medicated haircare brand Vosene is to welcome new products as part of a revamp that includes a packaging facelift and improved formulations, all backed by a £2m marketing campaign.
Brand owner Wella claimed the newcomers ­ Light & Gentle Conditioner, 2 in 1 Shampoo and Conditioner and Moisturising Shampoo for dry/flaking scalp ­ were developed in response to consumer demand.
The new bottles retain the 56-year-old brand's signature mint green background and feature colour-coded caps for improved range identity.
Advertising in consumer titles,which starts next month, will target 25 to 44-year-old women.

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