US retailer Wal-Mart has launched a video download service allowing customers to download more than 3,000 film and television titles from the internet.

The service has the backing of 20th Century Fox, Disney, Lionsgate, Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios Home Entertainment and Warner Bros.

“This marks a significant step for Wal-Mart in home video, and enables us to better serve our customers as they begin to complement their DVD purchases with downloading of digital video content,” said Kevin Swint, Wal-Mart's divisional merchandise manager for digital media.