And it is putting on cookery demonstrations hosted by BBC Wales chef Angela Gray for extra impact. Arwyn Davies of the Welsh Development Agency said: "The Welsh food and drink industry is looking specifically to build trade opportunities in key European markets. "We're already seeing key successes in this area. Sial provides an ideal platform for individual food companies to strengthen their position within the European and world marketplaces and to raise international awareness of the Wales: The True Taste brand." Invest Northern Ireland is taking a range of food and drink producers to Sial, including Evron Foods, Mackle Petfoods, the Livestock & Meat Commission for Northern Ireland and The Classic Mineral Water Company. Scottish companies will include Walkers Shortbread, FFB's Food and Drink Exporter of the Year 2001, which will launch a range of festive shapes, and the Scottish Liqueur Centre will launch cranberry and raspberry liqueur. {{FOCUS ON }}