The problem of retail crime is exacerbated by public leniency towards the offence of retail theft. Public attitude towards retail theft is perhaps more distressing than first assumed. Only 35% of Britons would report someone they suspected of selling stolen retail goods to the police. One in four would knowingly purchase a stolen item if the price were attractive. As a result, millions wittingly or otherwise have created a channel for the easy disposal of shoplifted merchandise.