Grampian has launched its first ever product-dedicated website to supports its Wee Willie Winkie children’s sausage brand.

The move is part of a campaign to position the product as the UK’s only sausage brand aimed at children.

Richard Walker, director of brand development, said: “This is a major step forward in developing the Wee Willie Winkie brand.”

The site, for two to eight-year-olds, features arcade games, a colouring corner, stories and competitions.

It also contains information on the brand, which has been going for 30 years with sales of around £4m a year.