The December issue of Muscle & Fitness carries a 16-page bound-in section of Muscle & Fitness Hers, giving readers a taste of a new title to be launched by Weider in January. The activity follows on from a pre-launch supplement, that was covermounted with the October issue, and a bound-in section in the November issue. Muscle & Fitness Hers is already published in the US, and Weider believes there is a similar demand for a UK version. Marketing manager Andrew Berrie says: "The title has been on sale in the US for 18 months and has enjoyed phenomenal success. It started out as a quarterly and soon became a bi-monthly." The title will be aimed at dedicated women fitness enthusiasts, who Weider says will make loyal readers. Berrie says: "We took the pre-launch issue to the Leisure Industry Week Show in October and had tremendous feedback. "Fitness instructors were impressed and many told us they had already been buying the US version. It won't be a mass appeal magazine, but we think it will generate a loyal readership." The launch of the new title, expected to be January 10, 2002, will be supported by retail activity, although the details are still to be finalised. The cover price of Muscle & Fitness Hers will be £3.25 and distribution will be by Comag. {{CTN }}