Details of the campaign are yet to be finalised, but the company is said to be putting a substantial sum behind the push. The entire WeightWatchers food range - excluding the products available under the Heinz umbrella - is set to benefit from the activity.
The weight management organisation is also targeting dieters with the launch of three savoury snacks, including, lightly salted mini hoops, salt & vinegar mini hoops and cheese puffs. Available from January, the newcomers will benefit from an on-pack promotion and will form part of producer Anytime Food & Drink 's Weight Watchers snack portfolio. The WeightWatchers menu, excluding Heinz, generated UK sales of £141m in the past year, up 6.3% on the previous year, according to TNS data.