“Weight Watchers is most famous for its meetings aimed at serious dieters,” said marketing manager Jennie Dettmer, “and this drives the perception that our products lack real food credentials and focus on diet first and taste as an afterthought. This new campaign will attract consumers to Weight Watchers foods by encouraging them to reappraise the brand.”
Seven of the ads focus on specific products, such as bacon, rice pudding and cottage pie, while another two highlight the breadth of the range.
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