Consumers would be willing to pay 5% more per week for their groceries if the extra expenditure would benefit pigs.
The Universities Federation for Animal Welfare asked 2,000 households in Northern Ireland for their views on pig welfare. Three quarters of respondents felt welfare was “very important” or “moderately important”.
British Pig Executive marketing manager Chris Lukehurst said customers could make effective welfare choices if supermarkets provided them with a choice. “There would be significant demand for a higher welfare product if it were clearly labelled and consumers understood what was going on.”