Created by: Bates Launched: January 2002 Blondie's Sunday Girl' as the backing track made this ad ear-catching', while the girl's face-pulling antics gave it a point of difference over science-based hair commercials. Sure, she tossed her hair around a lot so we noticed it was shiny, but the real point of the ad was to give the brand personality. Its first ad ­ where a diner finds and keeps one of his pretty waitress's hairs only to realise that the male cook has similar hair ­ tried to do the same thing, but it possibly ran the risk of alienating the more fastidious by conjuring up associations between the brand and health and safety breaches. {{P&P }}