An independent snack foods company managed to impress The Grocer last week with a rather novel way of getting its products noticed. We are rarely known to refuse offers of free food, so a delivery of savoury snacks accompanied by a new range of dips was hungrily inspected and munched by a willing army of guinea pigs. We are generally very appreciative of those samples that find their way to our offices and these seemed to be no exception. However, three days later we received a phone call warning us that these ­ all three boxes ­ had been intended for visual purposes only. They had not had their shelf-lives fully assessed and should not, under any circumstances, be eaten. Hmmm. So far, no casualties have resulted. {{COUNTERPOINT }}